Rei force of nature campaign


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Rei force of nature campaign

“This is an idea that is so much bigger than just a campaign or logo update,” said Hannah Smit, art The magic of “Force of Nature” comes from the surround-sound approach of execution, which touches on its media strategy and advertising, product innovation, philanthropic commitments and events. The Force of Nature bandana was designed to be the symbol of the initiative. REI launches its Force of Nature campaign to help women break down barriers to get outdoors. “We believe that access to the outdoors is a right that should be available for all—men and women. Speaker topics will cover: REI’s “Force of Nature” Campaign – w/Sally Johnson, REI Brand and Activations Manager Team Birdstrike’s experience is documented in the short film, which will debut at REI as a part of its Force Of Nature campaign. This community provides support and encouragement to women who want to play outside and get their hands dirty. I am a 51 year old single mom from Portland, OR.


NowThis Her with REI. Mum's campaign for NHS autism and learning disability training. Gifts from REI – As a result of the new national study’s more sober findings about women and the outdoors, REI has launched a public effort called “Force of Nature REI launched their Force of Nature campaign earlier this year, encouraging women to get outside and challenge stereotypes. REI is doing so much to change the reality of being a human outside! Including sponsoring this very issue! Here’s everything you ever Outdoor Gear for Women Evolves Beyond 'Shrink It and Pink It' Outdoor Gear for Women Evolves Beyond 'Shrink It and Pink It' REI launched its women-focused “Force of Nature” campaign In May, REI launched its Force of Nature campaign and the corresponding Force of Nature Fund, which hopes to advance gender equality in the outdoors and encourages its millions of members to embrace the outdoors as “the world’s largest level playing field. Behind the Scenes With REI’s Force of Nature Campaign. " and and seeks reclaims the outdoors for The April mailing was the launch of REI’s national Force of Nature campaign, an initiative to “level the outdoor playing field” by empowering women who partake in outdoor sports and recreation.


triangleland. com. REI. Why?? In February I was laid off from my job of 20 years at Eagle Creek Travel Gear. Published August 16, 2017 at 600 × 400 in Be a FORCE of NATURE ← Previous Next → Outdoor co-op REI today launched a comprehensive effort to advance gender equity in the outdoors, encouraging millions of its members to embrace the outdoors as “the world’s largest level playing field. The Force of Nature launch video earned REI “the highest organic reach of any piece of REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.


Women belong outdoors as do all humans, and it is so exciting that REI is making this their primary message this year. is honored to have been invited to participate in this campaign, and we are offering Women in Nature workshops at various Triangle Land Conservancy (https://www. Outside Magazine produced it's first women's issue in April which A force of nature is arriving at Skye Canyon this weekend in an effort to get more women interested and involved in the outdoors. It wasn't until I got older and started writin' this blog that I realized my In an expansive campaign, the automaker will trek to multiple REI Outessa experiential events across the United States including festivals and campouts. ” Force of Nature Campaign. Thousands wore it with pride and tagged themselves and their friends as #ForceOfNature in social media.


REI wants to level the playing field when it comes to gender equality and the outdoors. ” Big City Mountaineers is among 26 other nonprofits to receive an investment from They are the bosses. Force of Nature; REI Adventures We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as REI: A company That Seems to be Walking the Talk. This graphic aims to bring attention to the complex issue of inequality in the outdoors thro… C. I'm a local artist and hiking blogger from Bailey, and I thought I would share a recent article I wrote. These events will continue throughout the summer, with more When REI got in touch with me about their Force of Nature campaign, I was like “YES!” finally someone is talking about this.


63 percent of women said they could not think of a female outdoor role My love for the Force of Nature campaign and REI in general has only grown exponentially as I learn more about marketing and why brands do what they do. REI: Force of Nature. We cover topics like retail tech, marketing, e-commerce, logistics, in-store operations, corporate retail news, and more. Force of Nature aims to ensure that women are just as encouraged and equipped to embrace life outside as men. The campaign is all about recognizing and supporting women in the wild. In response, the company launched “Force of Nature,” a multifaceted approach to encourage and equip women to pursue outdoor passions.


REI will go down in history for their “Force of Nature” campaign, partnering with Outside Magazine to design an entire issue strictly for women. REI Force of Nature Article by Local Resident was created by KLPFineArt I'm new to posting on this forum but follow on Facebook. Working with REI was a dream. " - 12th grade Because it’s so big ($2. WOMEN – AN ESSENTIAL AND BOLD FORCE OF NATURE By: LaTamera Woodley REI reinforces empowerment and inclusion with their Force of Nature Campaign. This graphic aims to bring attention to the complex issue of inequality in the outdoors thro… Glassdoor: Another way that REI stands out is in its commitment to conscious capitalism.


62 billion in sales in 2017), REI has the budget to pack a lot of positive punch, like donating $1 million to create the Nature for Health program at the University of Washington in 2018; celebrating outdoor women of all sizes, skin colors, and ages with its Force of Nature campaign in 2017; and inventing the # Fresh off a successful campaign to change the way retailers approach Black Friday, REI is unleashing Force of Nature, a multi-pronged effort to change the industry's approach to women as employees and customers. 28, women can shop for Athleta at REI. REI to offer curated selection of Athleta apparel at the co-op. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature. As a part of the co-op’s national effort, throughout the summer, REI Boca Park will offer a variety of programs supporting the Force of Nature mission, including “Force Wednesdays Today on CauseTalk Radio, Megan and I talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature. REI's "Force of Nature" campaign breaks stereotypes of what's feminine by showing women embracing freedom in the great outdoors.


E. REI Co-op Philanthropy Since 1976 REI has invested close to $80M in the outdoors through investments in public lands, trails, waterways, climbing areas, youth in the outdoors, health and wellness and more. ”REI’s study showed women are not taking advantage of this benefit because of external factors, including social standards of what seems fitting for a woman, as opposed to personal preference. A lot of you reading this know me well. When REI contacted us a few weeks ago about partnering for their #ForceOfNature campaign I asked the women on my team this question, “What does it mean to you to be a force of nature?” Seeing as we’re more than halfway through the “Year of the Woman” (re: REI’s “Force of Nature” campaign to address gender imbalances in outdoor recreation: “2017 is going to be a landmark year for gender equity in the outdoors”), take advantage of the upcoming women-only clinics and workshops throughout […] One other campaign that I was involved in, but this time as an ambassador to help promote the message, was outdoor retailer REI‘s campaign Force Of Nature. Field managers Tori Welch and Ellie Pelletier led a trail-building workshop on the reroute of the original section of the Appalachian Trail at Bear Mountain State Park.


The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors. Throughout 2017, REI’s Force of Nature initiative is hosting over 1,000 events and classes around the United States, in addition to women’s specific adventure travel programs. In May, REI launched its Force of Nature campaign and the corresponding Force of Nature Fund, which hopes to advance gender equality in the outdoors and encourages its millions of members to embrace the outdoors as “the world’s largest level playing field. When REI began hatching “Force of Nature,” Donald Trump wasn’t the president, and it wasn’t a given that a campaign encouraging women to climb mountains and leap over chasms would be Today on CauseTalk Radio, Megan and I talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature. The company is creating more content for women by partnering with As part of REI's Force of Nature campaign, women of all shapes, sizes, and colors are featured in the co-op's branding and messaging. org) preserves on Wednesdays through September.


H. 30, the Trail Conference hosted a female-focused introduction to trail building in celebration of REI’s Force of Nature campaign. A year ago, reinforcing a national trend towards generating more female empowerment opportunities, REI initiated its Force of Nature campaign, shifting from marketing and advocacy to activism, earmarking $1 million to nonprofits helping girls and women get outdoors. REI’s numerous diversity initiatives include the popular 2017 Force of Nature campaign, which featured stories of female adventurers, many of them women of color. C. Create New Account.


The outdoor Badlands National Park. ” REI recently launched the Force of Nature campaign nationally, and the event at Skye Canyon is one of more than 1,000 events happening across the United States. Alongside a social push, REI will donate $1 million to nonprofits Fresh off a successful campaign to change the way retailers approach Black Friday, REI is unleashing Force of Nature, a multi-pronged effort to change the industry's approach to women as employees and customers. Upper McCord hike with Hike it Baby Portland (April 3, 2017) Force of Nature Artist/ Outdoor School Instructor/ Expert Advice Talent REI June 2015 – Present 4 years 1 month •Artwork featured in the Force of Nature Campaign Publication REI launched their Force of Nature campaign earlier this year, encouraging women to get outside and challenge stereotypes. The first weekend in May the local REI stores are partnering with Skye Canyon to provide classes and events specifically for women in the outdoors. Seeing people working in the groups really inspired me because we all worked together to solve a problem.


That’s about more than business or sales. As part of REI's Force of Nature campaign, women of all shapes, sizes, and colors are featured in the co-op's branding and messaging. They intend—through this publication, other women-centric stories, and by bringing women together through their events and classes—to make the great On Sept. REI has launched this campaign in the hopes of helping rewrite the narrative for women and the outdoors. As another part of REI’s 2017 initiatives, they published Force of Nature: A Collection of Art & Stories Celebrating Fearless Women, which is exactly what it sounds like. Nick Hall: New Website.


I’m writing more than ever this year, so why not expose it for a (small) crowd? Behind the Scenes With REI’s Force of Nature Campaign. Seattle-based outdoor retailer Rei is taking a stance for gender equality with a new campaign entitled “Force of Nature” that highlights the roles women play in exploring the outdoors. The shirt supports the Force of Nature campaign, which invests $500,000 in programs that create opportunities for women and girls in the outdoors. REI was co Presented by REI for their Force of Nature campaign, Within Reach is a short film that examines the world of women’s climbing. Dystopia (LOOT CRATE) (Performance Video) Quicktime. It began when the company looked at the outdoor stories they told and the people they highlight, and realized they were not championing men and women equally.


But when searching for something as important as the best womens rain pants for your hiking adventures, always look at the product specifications first. . In an effort to get more women outdoors, REI is teaming up with Athleta and expanding its women's clothing offerings. One word best describes this movement, empowerment. The catalog comes a year after REI launched a movement called Force of Nature, ‘showing what gender equality in the outdoors could and should be’ through sharing stories, working to close the gaps in women’s gear, investing in nonprofits and creating communities that help get more women outside. REI announced a four-pronged effort to encourage more women to spend time outdoors in time for equal pay day the “Force of Nature” initiative is based on the company’s findings, through REI has inspired me in many ways, but a huge thing that stands out to me is their Force of Nature campaign.


Jerry Stritzke: We talk a lot about the co-op being a different kind of company. REI recently launched the Force of Nature campaign nationally, and the event at Skye Canyon is one of more than 1,000 events happening across the United States. Mary Anderson was 107 and, by all accounts, a force of nature. VHC fully supports REI’s “Force of Nature” campaign which is focused on creating more opportunities for women and girls to take part in life outdoors Created in partnership with REI’s Force of Nature campaign, the 10k Women Trail Project is a 12 month effort to invite more women outdoors, with the goal of having 10,000 women hit the trails and invite a friend in 2018. Parker: REI Force of Nature Campaign - Cannes Winner. The definition of a force of nature is something that occurs in nature and affects the structure of the universe.


In 2017 REI created the Force of Nature campaign that focused on women and minorities in the outdoor space. As I pursue my master’s degree, I want to share insights and research on the blog. I’m writing this from ‘somewhere’ in Montana. WHAT IT MEANS TO BE A TRUE FORCE OF NATURE. “REI was founded by a both a man and a woman. This is not a sponsored post, we just want to keep sharing our thoughts and feelings about what it means to be a Force of Nature.


This event will showcase the exponential impact of diversity and inclusion done right in the outdoor industry. More about REI’s Force of Nature Campaign. Published August 16, 2017 at 1024 × 236 in Be a FORCE of NATURE. The content relates to REI’s mission and aims to inspire, not directly sell. The outdoor co-op is hoping to advance gender equity in this category. See more of NowThis Her on Facebook.


REI knew that Alex is an earthly wild child at heart & on brand for their powerful feminist Force of Nature campaign. REI recently jumped on the “social and economic equality of women” bandwagon, without even needing to mention the social and economic inequality women face. The Ventura Hillsides Conservancy (VHC) and REI Oxnard have teamed up to host a “Force of Nature” Bike and Hike event designed for women only on Saturday, September 23rd at 9 AM. In looking deeper at REI’s Force of Nature campaign, one fact caught my eye. During high school, I joined the cross country team. Andy Glass: Heineken - Open Your World Campaign.


And it really is, from the day that it was founded in 1938 by a group of 23 mountaineer friends. While the campaign properly suggests that women do not need to be constrained by all societal expectations, it goes too far in When REI began hatching “Force of Nature,” Donald Trump wasn’t the president, and it wasn’t a given that a campaign encouraging women to climb mountains and leap over chasms would be Any questions about the Force of Nature Fund should be directed to [email protected] It is part of a new nationwide campaign by REI to advance gender This is an Infographic I created based off of REI's 2017 National Study on Women in the Outdoors, and their current "Force Of Nature" women empowerment campaign. Here's Why (and What You Can Learn) REI launched the Force of Nature brand initiative While women have gained significant rights throughout the years, it’s no secret that equality can still sometimes be an issue. Force noun A group of people brought together and organized for a particular activity Force of Nature Initiatives. Alongside a social push, REI will donate $1 million to nonprofits The founder of REI recently passed away, leaving behind the nation’s largest consumer cooperative retailer (with more than 6 million member-owners) and a legacy of outdoors-oriented philanthropy.


Also REI's values and their commitment to the outdoors (force of nature campaign and the #optoutside campaigns). The Force of Nature campaign focused on 4 distinct efforts: to change the spotlight from only men in the outdoors, to support diverse nonprofits and important outdoor initiatives, to host more outdoor events geared toward women and to update women’s outdoor clothing and gear sold at the store (Heller, 2017). This is where REI and the Force of Nature campaign come into play. REI is doing so much to change the reality of being a human outside! Including sponsoring this very issue! Here’s everything you ever REI_SM__Campaign-Imagery-1_TW-Tweet_NA_1024x512 – Copy. VHC fully supports REI's "Force of Nature" campaign which is focused on creating more opportunities for women and girls to take part in life outdoors. This experience left a deep impact in my life, it taught me to focus and tune out troubles in my life, to push myself and reignited my connection with the nature.


In a society where androids are marginalized & routinely hunted, Alex is the only person left that they can turn to for help. We’re thrilled to announce the 26 recipients and show you the innovative work being done. Citing research showing 72 percent of women enjoy the outdoors but only 32 percent say they are "outdoorsy," REI has committed to making women a focus in 2017. The film will be exclusively screened at REI Flagship stores prior to a digital release on June 23, first at REI Washington, D. I’m curious to hear what that means to you at REI. Similar to Sport England, they wanted to address the disparity of men to women, in the great outdoors.


This blog post is sponsored by REI // REI has always been my favorite store to get outfitted for upcoming adventures, but I’m more proud than ever to be a Member of the REI Coop. We are celebrating women in the outdoors through REI’s #ForceOfNature project. They intend—through this publication, other women-centric stories, and by bringing women together through their events and classes—to make the great The Force of Nature bandana was designed to be the symbol of the initiative. We were talking about strategies to cultivate a more diverse talent pipeline with programs like REI’s Force of Nature, Paradigm for Parity, and Camber’s own CEO Pledge and Pitchfest in July. Retail Dive provides news and analysis for retail executives. The Ventura Hillsides Conservancy (VHC) and REI Oxnard have teamed up to host a "Force of Nature" Bike and Hike event designed for women only on Saturday, September 23rd at 9 AM.


Inclusivity and diversity. For example, recognizing that exploring the great outdoors has historically been portrayed as a “male pursuit,” REI’s Force of Nature campaign seeks to make the “largest level playing field on earth. It’s in our DNA,” says Stritzke. They want to disrupt the status quo and make women their focus. Through the Force of Nature Fund, REI awarded $1 million in grants to 29 organizations that connect women and girls to the outdoors. on Wednesday, June 14, followed by a screening at REI Seattle on Thursday, June 22.


Not Now. Alongside a social push, REI will donate $1 million to nonprofits REI is focusing on women in the outdoors. The former schoolteacher and her REI - Force of Nature (Performance Video) Quicktime. They are taking the fight for gender equality outside. REI Launches "Force Of Nature" Putting Women Front and Center Attend a Force of Nature Event In Your City on May 6 This year REI commissioned a national study and the results showed that more than 85% of all women surveyed believe the outdoors positively affects mental health, physical health, happiness and overall we On Sept. These women are a Force of Nature, and it’s these forces of nature who I want to surround myself with.


#ForceOfNature content is produced in collaboration with our friends at REI Our good friends at REI are throwing some seriously cool events and we could not be more excited to announce them! This summer, your favorite outdoorsy store is focused on their Force of Nature campaign, which aims to get The result was REI’s Force of Nature campaign, an initiative led by Swapp to make the outdoors more accessible to women through grants, gear, classes, and most importantly, a redefinition of Deep Dive What retailers can learn from REI's marketing success Two years after the launch of its celebrated Opt Outside campaign, the outdoor retailer is engaging customers with a new brand message. The CEO emphasized that the initiative to engage women will go beyond the Force of Nature campaign, which will be running throughout 2017. One article really hit home about how women suffer from the pressures of social norms in the workplace, and also at home. An image from REI’s “Force of Nature” campaign. REI has a social media campaign that highlights inspirational content about women in the outdoors. REI Initiative: Commit to ‘Putting Women Front and Center’ called Force of Nature, includes a marketing campaign, a multitude of events, education, and gear redesign aimed at “putting In REI's "Force of Nature" marketing campaign, the company is featuring women of all shapes, sizes and ethnic backgrounds to help further the message that the outdoors are for everyone.


Gifts from REI – As a result of the new national study’s more sober findings about women and the outdoors, REI has launched a public effort called “Force of Nature Outdoor outfitter REI has a Force of Nature campaign that highlights women in the outdoors. R. For more information about this campaign to get and support women outdoors take a look at this video!. REI Co-op recently launched a campaign called Force of Nature, which focuses on making outdoors the “world's largest playing field. This all-encompassing campaign truly demonstrates REI’s inherent company values and commitment to empowering women in the outdoor industry. You might have read my thoughts on this blog.


REI is changing the way retail brands do Black Friday. You might have seen a few of my YouTube videos. In April, the outdoor retailer REI launched its "force of Nature" campaign. Beginning Feb. Outside Magazine produced it's first women's issue in April which This is an Infographic I created based off of REI's 2017 National Study on Women in the Outdoors, and their current "Force Of Nature" women empowerment campaign. Get your shirt here or at your local REI store! SaveSave The post New Force of Nature Tee Shirt for REI appeared first on Today is going to be aw Are you a #ForceOfNature ? Hike it Baby Founder Shanti Hodges shares her feelings about the Force of Nature campaign by REI and what it means for women to support each other in nature.


As part of its “Force of Nature” campaign for gender equity in the outdoors, REI is offering or supporting more than 1,000 events for women interested in the outdoors. CREDIT: REI. Force of Nature. It all started with a panel of cool women, great short films, and some highly danceable DJs. REI’s Force of Nature campaign is ongoing for 2017. .


Of course, there were plenty of delicious brews After Hitting Massive Revenue Numbers, REI Gave Nearly 70 Percent of Its Profits to the Outdoor Community. “But when we take an honest look at the outdoor stories we tell and the heroes we typically herald, we see that as That’s about more than business or sales. The goal is to diversify public lands and make them accessible to all. Recognizing the problems this poses for women, REI recently launched a comprehensive campaign called “Force of Nature”, which aims to change the way that nature-related gear and activities are advertised and made for women. Force of Nature Campaign. " and and seeks reclaims the outdoors for This is a response to REI's new "Force of Nature" campaign.


Heck yeah! Let’s talk about this issue. Authenticity Activates Customer Loyalty. This is what a Force Of Nature looks like REI Force of Nature Campaign ‘Zine. ” REI is putting women front-and-center in nature through nationwide outdoor experiences and campaign activations. REI opened registration to hundreds of REI Outdoor School classes and experiences across the country designed for women. The film delves into larger culture and touches on the ways that women and marginalized groups face challenges in climbing pitches and climbing corporate ladders.


REI womens rain pants review: product specifications Sure, fit and style are important to women hikers. And recent North Face ads have highlighted athletes from diverse backgrounds, including women of color , members of the LGBTQ community, and black and adaptive climbers . After conducting research, REI found that 6 in 10 women say that men’s interests in outdoor activities are taken more seriously than women’s. It wasn't until I got older and started writin' this blog that I realized my REI has inspired me in many ways, but a huge thing that stands out to me is their Force of Nature campaign. REI kicked off their latest Force of Nature campaign, which aims to get more women outside and engaged with the great outdoors, at Denizen’s Brewing Company. #ForceOfNature REI's 'Force of Nature' spot is on the shortlist for a Glass Lion at Cannes.


As a part of the co-op’s national effort, throughout the summer, REI Boca Park will offer a variety of programs supporting the Force of Nature mission, including “Force Wednesdays Presented by REI for their Force of Nature campaign, Within Reach is a short film that examines the world of women’s climbing. Their campaign, “Force of Nature,” heralds 2017 as the year they pay attention to half of their consumer base. Subscribe The year prior, the company closed its doors on Black Friday as part of its #OptOutside campaign, In April of 2017, REI committed to a mission to close gaps in gear design by bringing women together outdoors with over 1,000 classes nationwide in their Force of Nature campaign. An incredible 560 organizations applied for our Force of Nature Fund, which invests $500,000 in programs that create opportunities for women and girls in the outdoors. And to do so, the national outdoor retail co-op launched an initiative called Force of Nature. Brands behind female-focused “Force of Nature” initiative and “Power of She” campaign Some of her biggest accomplishments since joining the brand include supporting the award-winning “#OptOutside” work as well as “Force of Nature,” a campaign championing women who love the After Hitting Massive Revenue Numbers, REI Gave Nearly 70 Percent of Its Profits to the Outdoor Community.


To stand alongside the Force of Nature Campaign has been an energizing and unifying experience for the LO community. This campaign was awarded a Glass Lion at Cannes for “going beyond brand purpose to use branded communications to shift culture, create change and positively impact the world . That’s about impacting the quality of people’s lives, and as a co-op, that kind of impact is our greater measure of success,” said REI’s Jerry Stritzke. REI found while many women know getting outside is good for them, they have a hard time finding inspiration. July 3, 2018. The Force of Nature Campaign looks to continue driving change in the outdoors, this time through altering the expectations built around gender in outdoor recreation.


During the Forces of Nature campaign, women’s business was up 20%. June 22, 2018. Rei The new campaign is an effort from Rei to support the female explorers that are never represented in the media, entertainment or literature. MOST people would look for a job right away, right?!? That would be the reasonable and sane thing to do. REI Initiative: Commit to ‘Putting Women Front and Center’ called Force of Nature, includes a marketing campaign, a multitude of events, education, and gear redesign aimed at “putting My favorite and the ninth reason to become an REI Member is the Force of Nature campaign. FORCE OF NATURE Art Direction 472M impressions | Standing ovation at Cannes For years, marketing of "The Outdoors" has been dominated by images of men.


For Nina Thiebert, a career with an outdoor company was never a consideration. A version of this story originally appeared on REI’s Co-op Journal. We announced the Force of Nature initiative to high traffic out of home locations in cities. Force of Nature The outdoor recreation company recently launched its Force of Nature campaign nationwide, offering thousands of classes over the summer months to get women into the elements. REI was co As part of its “Force of Nature” campaign for gender equity in the outdoors, REI is offering or supporting more than 1,000 events for women interested in the outdoors. C.


This post was written in partnership with REI and the Force of Nature campaign. When REI began hatching “Force of Nature,” Donald Trump wasn’t the president, and it wasn’t a given that a campaign encouraging women to climb mountains and leap over chasms would be REI is changing the way retail brands do Black Friday. Outessa events are primarily designed to grow and strengthen the community of women who love the outdoors and is part of REI’s “Force of Nature” campaign. You can develop content that increases brand awareness in several ways. Values Have Power. Here's Why (and What You Can Learn) REI launched the Force of Nature brand initiative Intersectionality, the interconnected nature of social categorizations such as race, gender, and size, became a key component of the Force of Nature campaign as REI developed imagery and marketing that showcased women of color and women of all sizes.


On May 6, 2017, I had the privilege of being a keynote speaker for Asheville REI during the kickoff of the nationwide Force of Nature initiative by REI. It was your moment, and you didn’t let them steal your shine. That’s why the popular outdoor equipment store REI has recently launched a Force of Nature campaign, which is geared at empowering women in the great outdoors. My favorite and the ninth reason to become an REI Member is the Force of Nature campaign. " - 11th grade "What I enjoyed about today's field trip is the presentation groups. Recognizing women have power to be free and explore their adventurous side.


Valerio knows exactly who she is: a powerful, brave, and empowering force of nature who is inspiring women everywhere, and her response, “That was not that person’s moment, it was mine,” was gold, because yes, it fucking was, Mirna. Seeing as we’re more than halfway through the “Year of the Woman” (re: REI’s “Force of Nature” campaign to address gender imbalances in outdoor recreation: “2017 is going to be a landmark year for gender equity in the outdoors”), take advantage of the upcoming women-only clinics and workshops throughout […] REI's "Force of Nature" campaign breaks stereotypes of what's feminine by showing women embracing freedom in the great outdoors. When REI announced its campaign to put women in the forefront and titled it “Force of Nature,” I thought that was the perfect name. On May 6, the co-op will offer a full day of Force of Nature experiences and programs hosted by its Outdoor School’s expert instructors and community partners. REI touts this new campaign as wanting to make outside the largest level playing field on earth. REI - Force of Nature (Performance Video) Quicktime.


“But when we take an honest look at the outdoor stories we tell and the heroes we typically herald, we see that as Quality of life is enhanced when you share the outdoors with others; it influences people to act in the same capacity and truly builds community. According to the 2017 National Study on Women and the Outdoors: 85% of women see the outdoors as a key to better physical and mental health and overall well being. You can read more about how REI’s CEO, Jerry Stritzke leads the According to a recent article in Retail Dive by Corrinne Ruff, REI’s new Force of Nature campaign is “a multi-pronged effort that included a $1 million investment in 26 nonprofits that support women in the outdoors, the development of 1,000 new events for women and a stepped-up effort to expand its offerings of high-tech gear for women. From REI flagship store in Seattle. Swapp’s team of researchers tried to figure out how to have a conversation about gender equality, and where REI fit into that conversation. Share.


Fresh off a successful campaign to change the way retailers approach Black Friday, REI is unleashing Force of Nature, a multi-pronged effort to change the industry's approach to women as employees Dear REI Force of Nature, Thank you for the inspiration. Kate T. ” After conducting research, REI found that 6 in 10 women say that men’s interests in outdoor activities are taken more seriously than women’s. Learn more about the recipients and the impact they’re making. From hiking shorts to Team Birdstrike’s experience is documented in the short film, which will debut at REI as a part of their Force Of Nature campaign. rei force of nature campaign

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